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How to Stand Out as a Home-Seller: Be Human

June 20, 2011 by Kevinmiller
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Personal touches can pay off in a big way — especially in a competitive housing market.

For example, Aol Real Estate tells the story of one family who actually had an easy time selling their home, but a much tougher time buying (remember those days?). In the end, it was a personal touch from the mother of the family that made all the difference, and won her family the house:

After three unsuccessful tries, she gave up on foreclosures altogether and started searching for conventional listings. And when it came time to place an offer on the next property–a bright and sunny family home on a cul de sac–Lorena approached the purchase not just as a prospective buyer but also as the mother of young children.

Along with the offer, Lorena submitted a personal letter and a family photograph to the seller. In it, she described how one of her daughters had helped find the house and “was looking forward to having pool parties.” The very next day, the sellers accepted the offer, telling Lorena that they really appreciated the sentiment. It turns out that the sellers had children too and liked the idea of the home going to another family. And that’s not even the best part.

“The other person who was bidding, their offer was $10,000 over ours. But because of our letter and the photo, they chose us,” Lorena says.

The same lesson applies to folks both trying to sell their homes and trying to buy their homes here in Dallas. Getting just a little bit creative, and not just expecting an agent and the house itself to do all the work, can pay huge dividends.

This includes efforts to make a connection with the owner or buyer, like the letter mentioned above. If you’re selling, make it easy for potential buyers to imagine the great things about life — memories, holidays, family events — happening in that home by helping them visualize what life there would be about. Sell the community as well — gush about wonderful summer days down at the swimming pool and rec center, or about how satisfied you’ve been with the local schools, or some of the connections you’ve made with other parents in the community.

Sometimes, in a selling situation, it’s your house itself that can make that all-important personal connection. You just have to help it put on its best face.

Let’s say you live in a spec home that’s pretty similar to most other houses in your neighborhood. Just a little bit of remodeling or home improvement work can go a long way toward helping the house stand out from the crowd and form a personal connection with potential buyers. A new kitchen or bathroom that potential homebuyers love, and therefore remember, could make your home sell much quicker (and for a much higher asking price) than a similarly designed and sized home nearby.

Here at TexasLending.com, we can help. Our Texas home equity loans and Texas home refinance loans can both free up a bunch of cash that could then be used for large-scale home improvements. We’re proud to offer a diverse range of home equity and refinance products, and our Texas refinance rates are historically low. As result, we can make it easy for you to do what’s needed to thrive in a tough housing market.

 
 

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